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Column - Down to Business
C O L U M N  
Forecast: Showers Still Likely

  June 26, 2003
  By Rob Preston


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It's the metaphor of choice for a foundering IT market: water, water everywhere (and into despair we sink). Cisco skipper John Chambers has likened the tech downturn to a "100-year flood" that took most of the industry by surprise. Another exec compares it to a two-year rainstorm that lets up every so often, only to erupt again on the few risk takers who dared venture out.

Rain, rain, go away ....

If you look hard enough, there are indeed signs of relief. IT vendors, customers and investors alike are almost willing a recovery.

For one thing, tech stocks, as measured by the Nasdaq 100, are up more than 20 percent since early March, the first sustained rally in years. After two years of stagnation, IT spending is pegged to rise a modest 2 percent this year and 4 percent to 6 percent next year. Merger activity is shaking the industry from its malaise, as PeopleSoft embraces J.D. Edwards, Oracle gropes PeopleSoft, Palm snaps up Handspring and Mercury Interactive acquires Kitana. Marketing spending, one of the first items to be tightened in a downturn, is loosening up as the likes of Microsoft, Cisco and Sun launch big campaigns. Hewlett-Packard, Oracle, Dell and Intel, among other market leaders, are meeting or beating analyst expectations for their current fiscal quarters, citing improvements in their core businesses. Let the sun shine!


Not so fast. For every break in the clouds come signs of more rain. If bellwether tech vendors are so confident about their prospects, why are their principals unloading so much of their stock? Steve Ballmer, for instance, sold close to $1 billion worth of Microsoft shares last month, and Michael Dell sold almost $300 million of Dell shares. Across all industries, shares worth more than $3.1 billion were sold last month by corporate insiders, the largest amount of such selling in two years.

Meantime, all that tech merger activity may not signal a recovery after all. As the industry matures and growth rates slacken, many vendors are looking to consolidate merely to survive.

InformationWeek's IT Confidence Index, which gauges how tech managers feel about their budgets, project plans, companies, industries and the overall economy, hit an all-time low in the second quarter. Fewer than half of the 300 managers interviewed said they feel positive about their future IT project start dates, for instance, and only 21 percent feel positive about the U.S. economy. Even when confidence and spending do roar back, most experts expect IT hiring to lag well behind. As it is, compensation is flat or down for most IT positions. Who'll stop the rain?

Don't count on any single economic indicator, vendor prognostication, trend or stat to point the way to dry land. To stray from our water metaphor, marketers, consultants, analysts, journalists, IT managers and venture capitalists are like passengers in a cramped 747: We inhale and recirculate the same hot air. Where's the tech spending? Where's the pent-up demand? What's the next big thing? One person's off-the-cuff perspective can become the accepted wisdom.

Most of us have lived through too many "Year of ..." predictions (Year of ISDN, Year of the ASP, Year of Convergence, Year of the Wireless LAN, Year of Web Services) to take these kinds of pronouncements too seriously. Suffice it to say that two years into the tech downturn, infrastructures are getting older and operating closer to their capacities; users are yearning for more mobility; applications remain incompatible; and valuable information is inaccessible to those who need it and vulnerable to those intent on misusing it. But when those challenges will translate into rejuvenated spending depends on too many technical, economic, organizational, regulatory and other factors to predict with confidence.

The tech market will continue to recover, in small increments. So venture out--but carry an umbrella for the time being.

Post a comment or question on this story.

--Rob Preston, rpreston@cmp.com






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