LMDS/MMDS Market Forecasts
For those telecommunications executives involved in the day-to-day
tasks of selling and deploying ordinary telephone service, it can be difficult
to step back and appreciate just how momentous the changes are that are
occurring in this industry. We truly stand at the edge of a new world, a world
in which the Internet will be used to facilitate e-commerce transactions and
provide entertainment, videoconferencing, and a number of hitherto undreamed-of
applications. After years of hearing about the holy grail of convergence (the
blending of television, personal computers, and phones into one device and the
blending of voice, data, and video onto one network), the Internet is finally
pushing these changes with breathtaking rapidity.
It is now appropriate to point out one other important trend of
convergence: the seamless blending of the wireline and wireless broadband
networks. In the past, customers grew accustomed to wireless meaning either their convenient
but sometimes unreliable mobile phones or maybe even a direct broadcast
satellite connection for advanced TV service. On the other hand, customers
expected that their phone and Internet service to their homes and businesses
would always be provided by wires. It was just what people were accustomed to.
Today, a newly accepted definition for wireless is emerging. With
Sprint and MCI WorldCom's major purchases of fixed wireless operators in
the multichannel multipoint distribution system (MMDS) band and the emergence
of Wall Street sweetheart startups such as Teligent and WinStar, service
providers and customers alike are beginning to think of wireless as the primary
method of providing all the voice, broadband data, and video services that one
could ever want, straight to a home or a business.
The Access Problem
For years,
a number of technical and business problems have prevented a widespread
penetration of broadband connections between customers' premises and the
service providers. Either it was too complicated or too expensive, and the
benefits of deploying new networks combining just voice and video services
seemed too low. With the rapid infusion of the Internet into our lives, the
need for broadband capabilities has never been so pressing. Communications
carriers can select from an ample number of broadband two-way wireline access
architectures:
- Integrated
services digital network (ISDN)
- Fiber-to-the-home (FTTH)
- Fiber-to-the-curb (FTTC)
- Hybrid fiber coax (HFC) with cable modems
- Digital
subscriber line (xDSL)
Even further options are available in the wireless realm, including:
- Wideband
personal satellite communications systems
- The high-frequency fixed wireless systems
dubbed local multipoint distribution system (LMDS), digital electronic
messaging service (DEMS), and 38 GHz
- The lower-frequency MMDS systems38
Each wireline and wireless broadband method has its advantages and
disadvantages. Yet breakthroughs in radio technology, along with increased
industry confidence following the success of personal communications service
(PCS) and cellular mobile services, have dramatically improved confidence in
radio as a reliable local access technology. In addition, digital technology
has greatly improved the signal quality of broadband wireless systems and
permits operators to greatly increase the amount of data that can be sent
across a particular amount of spectrum.
LMDS
Historically
speaking, the radio industry has long been ruled by skeptics who believed that
there would always be an acute spectrum shortage and thus little room for
broadband spectrum allocation. However, most failed to see that the migration
to digital radio and higher frequencies eventually would cause a spontaneous
spectrum glut. This is what has happened today. LMDS is just one of several new
allocations that will help make obsolete the old paradigm that claims that
radio is only good for narrowband services.
LMDS occupies the largest chunk of spectrum ever devoted to any one
service. Located in sections of the 27.5- to 31.3-GHz band, LMDS can consist of
a bandwidth of up to 1.3 GHz. This is in stark contrast to cellular, which
consists of 25 MHz, or PCS, which consists of 30 MHz. Via the transmission of
microwave signals, LMDS networks can provide two-way broadband services,
including:
- Video
- High-speed Internet access
- Telephony services39
An LMDS network can be composed
of a series of cells that each delivers point-to-multipoint services to
subscribers. Each transmitter in a cell serves a relatively small area, about 2
to 3 miles in diameter. This small cell size means that the LMDS network
requires a large number of antennas. As cellular and PCS industry experience
has shown, this can be troublesome because there are only so many places where
antennas and hub equipment can be installed.
Many vendors have developed a full portfolio of equipment for the
LMDS band and are actively marketing it to service providers. Since there are
no standards, vendors approach the market in very different ways. For example,
while some vendors promote time division duplexing (TDD) as the best
frequency-sharing scheme, others prefer frequency division duplexing (FDD). The
lack of standards for equipment has been one of the worst problems in terms of
ensuring interoperability and keeping costs down. It is expected that
third-generation (3G) wireless system standards will be one influence on the
development of standards for LMDS.
Even though high-frequency fixed wireless has had a limited impact
on the telecommunications market thus far, INSIGHT expects the total revenue
from data services over LMDS alone in the United States to be $787.9 million by
2005.
MMDS
The
MMDS frequencies, located in the 2.1- to 2.7-GHz band, are another option to
deliver broadband wireless services. The MMDS frequencies traditionally have
been used to provide a one-way analog wireless cable TV broadcast service. As
such, the MMDS industry has been more widely known as the wireless cable industry.
The history of the wireless cable industry has been rife with
failure. The smaller operators have, for the most part, been unable to generate
a profitable business using the frequencies for the transmission of analog
video. Several ILECs boldly claimed that MMDS would be their avenue to
effectively compete with the cable TV operators, only to sell their MMDS
properties off and retreat back into their telephony shell. Only BellSouth
remains a significant provider of MMDS video service alongside its landline
cable service (though several ILECs have since built semisuccessful landline
cable TV services). The U.S. markets for residential video are crowded by
broadcast TV, direct broadcast satellite (DBS), and cable, and the limited
channel capacity of analog MMDS simply could not compete.
Yet, all of a sudden, MMDS frequencies have become the hot
properties of 2000. Why is this portion of the spectrum just now catching the
attention of the telecommunications industry? The answer is that MMDS is seen
as a viable broadband service delivery option. The Internet has changed
everything. MMDS providers are establishing Internet-focused subsidiaries,
feverishly upgrading their existing networks with digital compression capabilities, and moving rapidly to
install a return channel to create interactive capability. Unlike their
counterparts operating in the LMDS band, who mainly target businesses in
metropolitan areas, the MMDS providers mostly want to tap the pent-up demand
for broadband digital data and TV directly into the home. Advantages of using
MMDS include:
- It has chunks of underutilized spectrum
that will, once completely digital, become increasingly valuable and flexible.
- System implementation, which is little
more than putting an installed transmitter on a high tower and a small
receiving antenna on the customer's balcony or roof, is quick and
inexpensive.
- Moreover, since MMDS services have been
around for 20 years, there is a wealth of experience—at least with respect
to the one-way distribution technology.40
Coming Up Next: Conclusion
Chapter Endnotes
36, 37 - "Appendix III: Transmission," Telecommunication Engineering Centre, Department of Telecommunications, Government of IndiaKhurshid Lal Bhavan, Janpath, New Delhi 110001, India, 2000.
38, 39, 40 - "LMDS and MMDS: Fixed Wireless Options in Telecom Networks 1999ý2004," The Insight Research Corporation, Gatehall I, One Gatehall Drive, Parsippany, NJ 07054, 2000.